Business Turnaround Campaign for Microsoft Dynamics ERP

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I wrote about a new promotion -- Welcome to Microsoft Dynamics License ERP Offer -- back on January 13, 2010, and now we have launched additional resources and activities to move many of these legacy customers to Microsoft Dynamics. Check out the campaign website, and familiarize yourself with all of the messaging.

Objective:

The Business Turnaround Campaign is an initiative to win back Real World, GPA, and Solomon legacy customers and reintroduce them to what Microsoft now has to offer in terms of business management solutions.

Background:

With the launch of Great Plains Accounting (GPA) in 1982 and the purchase of RealWorld Software in early 2000, Great Plains Software was one of the leading midmarket application vendors at the time. Many of the Real World and GPA customers have moved to Microsoft Dynamics GP (formerly Great Plains) and are highly satisfied customers.

If your customers have continued to use Real World, GPA or purchased other business management software, Microsoft Dynamics GP may be the perfect way to revitalize their business.

Microsoft Dynamics GP provides your customers with solutions that go beyond financial management to reflect the way people actually work—the tasks they perform, the information they use, the tools and formats that make sense for their individual jobs and help them work more productively. The guiding principles behind Microsoft Dynamics GP are designed to meet those needs and can help your customers experience a better outlook for their business.

Campaign Activities:

  • Direct Mail Communications. A direct mail announcement was mailed to GPA, Real World, and Solomon legacy customers during the second week of February to create awareness around benefits of returning to Microsoft GP and SL business management solutions.
  • Call Blitz. In some regions during the months of February and March, partners will participate in call blitz for Real World, GPA and SL accounts in order to follow up on the direct mail piece customers will have already received.
  • Offer. The campaign directly correlates with the Welcome to Microsoft Dynamics License ERP offer.
  • Email. A follow-up email will be launched mid-March targeting legacy customers with a valid email contact.

Visit PartnerSource for complete details.

--Kevin