Make some time to review this important partner strategy communication from Doug Kennedy - Vice President, Microsoft Dynamics Partners. The following is an excerpt.
At WPC this year we announced enhancements to the Microsoft Dynamics partner channel program, a critical step in more fully capturing the existing market opportunity for integrated ERP and CRM solutions. Horizontal solutions have become a commodity and it is no secret that our customer prospects value vertically-specific solutions. We have been talking about focusing on verticals for a number of years, but we are bringing higher levels of focus and investment than ever.
Our strategy is aimed at increasing the scale and productivity of our current partners. It encourages small partners to grow and go vertical and it helps large partners succeed and grow more. The partner strategy supports partners during this transition with program changes and investment aligned with key goals. Partners that are vertical and growing will receive more benefits and investment from Microsoft. We will be more prescriptive and proactive in aligning vertically focused VARs with the CfMD ISVs that can provide them with repeatable, packaged solutions. By rewarding and investing more in the partners that are aligned to our goals we can transform our partner channel and gain market share.
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