A new post has been authored on the Dynamics AX support blog on mapping the full product name from Dynamics AX into Dynamics CRM using Connector for Microsoft Dynamics.
The description of the post is as follows:
This blog post comes from a question in the Microsoft Dynamics AX community board at https://community.dynamics.com/ax/f/33/t/120425.aspx. The question was how to map the full Product Name and not the NameAlias field that is in the InventTable table. The NameAlias field is a shorter field so it does not give you as good as description. I had originally suggested to use a custom function and provided a sample for it. This custom function would call a new AIF service in AX that would pull the product name.
The full post can be viewed here: http://blogs.msdn.com/b/axsupport/archive/2015/02/22/map-the-full-product-name-from-dynamics-ax-for-the-crm-connector.aspx