Microsoft Dynamics AX and Microsoft Dynamics CRM integration case study published

Needing to be able to grow and change, Heritage Bag, a leading manufacturer of institutional/industrial trash bags and can liners, decided to replace its homegrown business management system with an end-to-end ERP system and chose Microsoft Dynamics AX. Years later, the company then deployed Microsoft Dynamics CRM to tackle additional requirements and integrated the two solutions to enable the cohesive management of the business.


Doug Sheffield, Vice President of Supply Chain Management and IT says, “We looked at, but we chose Microsoft Dynamics CRM because it fit with our existing environment and offered a connector that made it easy to integrate with Microsoft Dynamics AX. The decision was really a no-brainer.”

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