Sites in a box

I just read up a bit
on the InstantKB.NET product (after our own issues with over-using
.NET, why does everyone else keep sticking it on their product names?) and it
looks pretty cool. Between that, and the many other tools like it, including the
ASP.NET starter kits from www.asp.net, I am starting to wish I had a site to build... all of these tool
kits seem like wonderful ways to jump start a site!

From the InstantKB.NET site: "The End
User License cost is $119 USD per web site, per URL and per server."
What does that mean? site, url and
server? Do you get to pick one? Is it only that price if you are running one
site on one server with one url (guess it will be a big default.aspx
page)?