The promotional campaign for the new Halo 3 FPS has begun with a series of in-game and thematic live action videos. High-def 2mbps videos are here: http://halo3.msn.com/videosHD.aspx Lower bandwidth versions of the same are here: http://halo3.msn.com/videos.aspx These are already on the msn boards and will be referenced by additional promotional spots throughout the rollout.
How is the Halo promotions team serving up video to tens of millions of viewers over the next few days and weeks? With Silverlight Streaming! The video player is built with Silverlight, and the video content is being served up by Silverlight Streaming. (The last of the HD vids are being moved to SLS this afternoon to better handle the traffic volume)
Way to go team!