I’m looking forward to the upcoming Web 2.0 Expo – I’ll be speaking on a panel called SMBx: The Revolution Of The SMB Application Marketplace with my friends from Etelos, Google, and Zoho. The moderator will be Joel Dreyfuss from Red Herring whom I haven’t met yet but I’m looking forward to it.
Despite the title, this is actually a very interesting topic – software companies are looking to the emerging application marketplaces to provide solutions to small and medium businesses. Platforms like Office Live, Google Apps, Etelos, Salesforce App Exchange and others are becoming more and more compelling as a way to deliver software and services to hundreds of thousands of small and medium businesses.
I’ve been working with many partners like this who are building for our Office Live Marketplace, and it has been quite an experience. There are lots of challenges and even more possibilities. I hope to share some of those, and learn about others on the panel. Please consider joining us if you are going to be at the show!