Last night, New York’s famed Times Square went controller-free, as the Crossroads of the World was transformed into a dancing, singing, A-list celebration for today’s North American launch of Kinect for Xbox 360. A full day of demos, star-studded appearances and a massive, choreographed dance routine culminated in an excited line of thousands of fans eagerly waiting to take home the future of home entertainment, now available at more than 30,000 retailers nationwide.
Xbox 360 took over Times Square today draping it in purple and hosting a dance party with thousands to celebrate the launch of its newest product, Kinect, which lets you be the controller.
You don’t need to have a controller to play Microsoft Xbox hereafter. That’s true that with the new version – Kinect for Xbox 360 Simply step in front of the revolutionary sensor, and Kinect sees you move, hears your voice and learns how you play. No buttons. No barriers. No controllers. Just you. With 17 Kinect games available this holiday season — including dance, fitness, sports, racing and family experiences — Kinect gets everyone in the family off the couch, on their feet and in the game.
Frank Sanchez Jr. & Mark Wahlberg Attend the Kinect for Xbox 360 Launch with Boys & Girls Club of America – Frank Sanchez Jr. President and CEO, Boys And Girls Clubs of America and Mark Wahlberg with Boys and Girls Club members attend the Kinect for Xbox 360 Launch with Boys & Girls Club of America in Times Square on November 3, 2010 in New York City.
Simply, Kinect transforms Times Square into a celebration of controller-free fun