More thoughts on IT Forecasting…

If forecasting Is the science of predicting outcomes then I would say that in the IT industry it’s a very loose science. On the one hand you have companies such as IBM would like very much for you not to forecast and rely on them, and on the other you have technology arguably vanguards putting…

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Consumer Centric Marketing

I have been doing some reading, by accident, that is relevant to my Masters course at CSU. Ric Merrifield, who is largely responsible for Microsoft’s business architecture methodology (Motion Lite being an early release), pointed me at “a new brand world” by Scott Bedbury. In it he mentions CK Pralahad idea of the customer being…

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