Consumer Centric Marketing

I have been doing some reading, by accident, that is relevant to my Masters course at CSU. Ric Merrifield, who is largely responsible for Microsoft’s business architecture methodology (Motion Lite being an early release), pointed me at “a new brand world” by Scott Bedbury. In it he mentions CK Pralahad idea of the customer being…

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New toys and some business architecture

In addition to upgrading to the new Oakley Thump Pro’s (finally) I have a couple of new software toys. The first is one that will enable me to folder synchronise – SyncToy v1.4 (now Vista enabled) The second is some new learning I am studying Microsoft Business Architecture (previously Motion): Motion Lite: A Rapid Application of…

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