Digg Inc., a reader-powered news site, fired Google Inc. as its online advertising partner Wednesday in favor of a company Digg’s top executive described as young and willing to take risks: Microsoft Corp.
“We at Digg couldn’t think of a better partner to get to where we need to go,” said Jay Adelson, the company’s chief executive officer. “They’re a young ad service, they’re innovative, they’re willing to work with us on the cutting edge.”
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First Facebook, now Digg. The list is only going to grow. The old hyperlink and image based advertising we have seen for the past ten years is obsolete. Rich Interactive Ads does not mean popups and flash! It is time to let users interact in a natural, rich, noninvasive way. I have seen some of the stuff coming from this group and I think people are going to be blown away. Silverlight and Seadragon anyone? 😉