My blog and me


In a previous life – specifically the one I had before I joined Microsoft, I found that blogging was fun.  It was great to get my thoughts out there and see what everyone else thought about it.


However, since I started at Microsoft, I’ve been in a rut blog-wize.  I think my blogging has gone down hill, and thats a bummer – both for me and for my readers.  I’ve become more of a linker than a thinker (as Sean put it to me a couple days ago).


I’ve been thinking about this and I’ve come up some reasons why.



  1. I’m a MS employee and what I say reflects on MS.  This means that I need to be much more thoughtful about what I say – which is a skill I’m, err, developing. 🙂

  2. My exposure is much greater now than it used to be, meaning I get more hits, but they are not all from the same thinking stable as me. This is good and bad – it challenges my thinking (good) but takes more of my time(bad).  When I’m time constrained it’s hard to respond correctly and I’ve screwed up some of the comments I’ve made here as a result. Not good.

  3. I used to be a subject matter expert, but now my perceived expertise has declined because I’m now across more (the generalist vs specialist argument).  I think I’d rather focus my blog on what I do well, but I cant do that in my work blog – as my audience has wider needs now – because my audience is part of my job.

  4. I love creating content – But I just dont have the time now to create content like I used to. In addition, not being a SME (see item 3) means that I’m less likely to create content as my job is breadth focused not depth focused. 

So what do I do?  I want to keep blogging, but I want it to be fun, and I want it to be free from concerns and easy on my time and useful – to someone at least.


What would you do? (I ask after complaining of not enough time to deal with lots of comments).  Comment either here on on your blog (and link here so I can track it).


Comments (6)

  1. Greg Wishart says:

    Each blog comes with a serving of fruit yogurt (that’s good). The yogurt is made with potassium benzoate (that’s bad).

  2. Daniel Wissa says:

    Maybe blog about the inner experience. While it might not be always easy to talk about things Microsoft is doing, it’s probably easier for you to talk about what cool things you are doing inside Microsoft…

  3. dburling says:

    Nic <a href="http://www.fastchicken.co.nz/blog/2005/10/05/HisBlogAndHim.aspx">posted a great comment</a> – very constructive. Thanks Nic.

    In terms of Your last bullet point Nic, I’ve certainly slowed down.

    Maybe part of the confusion is having two blogs. Perhaps I should drop one?

  4. Ed Daniel says:

    I liked Nick’s post (above). His point about taking time and write a good article even if it takes considerable time makes complete sense. It’s the stuff that comes from within that’s unique and grabs attention – it is this content which I love and why I value blogging: getting to know the person, understanding and learning from their challenges, opinions, dramas and the empathy it creates between author and reader. To quote from ‘Dialogue and the art of thinking together’: "It takes determination to speak your own voice. The pressures that arise from within yourself and from your organisation often seem designed to sap your energy. The antidote is self-trust" Page 162: Self-trust and Voice http://www.amazon.co.uk/exec/obidos/ASIN/0385479999/esdanielnet-21 Just my 2c.

  5. Peter Jones says:

    I agree with Nic and follow the same rule: Only blog when you have something interesting to blog about – it doesn’t have to be ‘on topic’, it just needs to be noteworthy and fun. If you don’t blog for a few days/weeks it doesn’t matter.

  6. dburling says:

    I’ll be a little more personal on here then. My personal blog is actually on a MSN space though (http://spaces.msn.com/members/darrylb)