Geocoding is the process of taking text-based location data such as addresses or place names, and turning them into geographic coordinates. It is a crucial requirement to being able to leverage the location components of our Dynamics CRM data to provide valuable
location-based functionality such as geospatial visualization, finding nearest service agents to jobs, optimizing routes for mobile sales people, and analyzing our data in heat maps and thematic maps.
This blog post from the Bing Maps team provides a review of options for geocoding Dynamics CRM data with Bing Maps, including via a batch process, and also through the use of plug-ins. Step-by-step walkthroughs are provided, with code samples.