The best moments creating software are when you see your hard work directly have a positive impact on your customers. With the recent CRM Online R4 release, one of our design goals was to make it as easy as possible for customers to product. Being a part of this improvement was a lot of fun, especially when we saw huge increases in the number of monthly product trials.
We’ve always had free trials available for CRM Online, but previously the sign up process was lengthy, and required a credit card. Once through the sign up process, the customer might have to wait a long time if the service was busy with new sign ups. It was great that people were trying our product, but we needed to make it easier to get into CRM Online.
For the R4 release we attacked this issue in a couple ways:
- Creating a new, simpler free trial sign up wizard
- Removing the requirement for a credit card and billing information
- Completely changing the organization creation process to make new organizations “instantly”
With our new design, you only need enter an email address, prove you’re human, and choose a name for your CRM organization. I’ve signed up and gotten access to my Microsoft CRM organization in less than three minutes from start to finish!