Accelerators: Microsoft Ties Dynamics CRM to Twitter

image When it comes to Microsoft Dynamics CRM Accelerators, sometimes it’s hard to keep up with the new stuff. The accelerator program is conducted by people who love the CRM product. From the CodePlex site we learn:

CRM Accelerators are a range of add-on solutions developed for Microsoft Dynamics CRM 4.0 customers and partners. Each accelerator is available at no cost and will showcase how the Microsoft Dynamics CRM 4.0 platform can be configured and extended to broaden marketing, sales and service capabilities. Microsoft Dynamics CRM customers and partners are encouraged to further extend these accelerators to meet their specific business needs. Each accelerator will be fully supported as per any other customization for Microsoft Dynamics CRM that follows SDK guidelines. Additionally, all samples are supplied with full source-code so they can be extended further to meet specific customer requirements.

This summer one of the more interesting Accelerators was highlighted on’s Computing Center:

“Microsoft has integrated its Dynamics CRM (customer relationship management) software with Twitter, in just the latest move by an enterprise software company to latch onto the wildly popular micro-blogging service.

The social-networking accelerator -- part of three new add-on modules Microsoft is releasing for Dynamics CRM -- culls and catalogs relevant Twitter messages, such as a discussion about the Dynamics user's company, and provides various analytic tools.

The integration, announced Thursday, is also meant to help Dynamics users boost their sales databases. Twitter usernames can be converted into a Dynamics CRM customer record or sales lead, to which more data, such as a phone number, can be added over time.”

Read more…

The latest news:

     - November 6 2009: Interim set of updated SQL 2005 Dashboards released for Analytics Accelerator R2, please review and provide feedback!

     - October 19 2009: Social Networking accelerator has been released!

     - October 13 2009: Portal Integration and Partner Relationship Management accelerators have been released!



Comments (1)

  1. Having Twitter information go through to CRM has someone got to be a good thing … keeping your CRM on track of any business noise/chatter has got to be good.

    The issue that must then be tackled is filtering all this noise/chatter that is going thru to your CRM.

    I recently read another article that talked about how LinkedIn, another "new media" like Twitter, would be available as an add-in in Outlook 2010.  You couple that with the CRM for Outlook add-in and you’ve now got LinkedIn as a Contact generator that could eventually lead to Opportunities.

    Here’s a link to that article I read:

    My original thoughts, pre this blog on the Twitter accelerator, on understanding "new media" into CRM was as follows …

    You twitter about a blog article (like this article) and provide a link to the blog article in your tweet –> someone reads the tweet and jumps to the blog article –> the blog article has your signature at the bottom and your signature is a hyperlink to your LinkedIn page –> someone jumps from the blog to your LinkedIn page and connects to you via LinkedIn –> your LinkedIn automatically adds the contact into your Outlook 2010 –> your Outlok 2010 has the "Outlook for CRM add-in", so you sync the contact with your CRM –> you run a marketing campaign and the person that you brought in from that original tweet is targeted –> the person targeted in the campaign ends up generating a sales opportunity … that’s it, you’ve connected a tweet you did to drive an opportunity in CRM …

    … bit of stretch?

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