Convergence 2007

It's that time again! 

If for no other reason than to escape the cold weather, San Diego is the place to be eight weeks from now. Convergence, Microsoft Dynamics’ customer and partner conference, runs March 11-14. If you’re a CRM customer, it’s a great way to deepen your product knowledge, meet other customers and learn what’s on the horizon in terms of product development and future releases. If you’ve never attended before, check out this cool video about getting the most out of your experience.

Convergence takes place at the San Diego Convention Center where it was held two years ago. Last year’s event was in Dallas, and attendance topped 7,000; this year organizers are anticipating 8,500 customers and partners. 

If you’re a partner, be sure to catch the special Partner Pre-Day on Saturday, March 10.

The event then officially starts the next day, kicking off with a Welcome Lunch (rather than an evening reception) on Sunday, March 11 and lasts four full days, concluding Wednesday, March 14 at 4:30 pm following Steve Ballmer’s keynote.


- Keynote Presentations by Steve Ballmer and Doug Burgum
- General Sessions by Dynamics General Managers, including CRM’s Brad Wilson
- Product Breakout Sessions
- Industry-focused Sessions
- ERP, CRM, IW, Mobile and BI Tracks
- Hands-On Labs (HOLs)
- Expo Hall w/demo stations
- Chalk & Talks
- Technical Support Desk
- Convergence Attendee Party
- Networking in the Community Lounge and through structured programs like Convergence Connect (available on the Convergence site starting Jan 23)
- User Experience Lounge

CRM has 27 total sessions this year, both technical and non-technical in nature and focus on such hot topics as mobility, process engineering, configuration, integration, implementation, architecture, and of course, best practices in sales, marketing and service.

Because of our popularity, we’ve increased the number of session repeats this year. You can also take a hands-on test drive of CRM at our demo stations, or run through real-life scenarios in our Hands-On Labs. And of course, we’re holding our annual Customer Appreciation Reception on the evening of Tuesday, March 13.

For a complete listing of all activities and to register, check out the Convergence Web site.

See you there…and be sure to pack your sunglasses!

Jen Davidson

Comments (4)

  1. Jim Glass Jr says:

    I’ll be there joined by many of my CRM team co-workers. I hope to meet you and I will be in the community lounge every day manning one of the many kiosks and answer desks. Look me up. :o)

  2. Kurt says:

    Does anyone know the best plugin to let you track clickthroughs and other metrics on email that is sent out from CRM 3.0?



    kstoll "at"

  3. Frank Lee says:

    Regarding "track clickthroughs and other metrics on email", check out these two Microsoft CRM 3rd Party "Marketing Automation Solutions":



    Frank Lee

    Microsoft CRM MVP

  4. Andy's World says:

    (the last of my mini-blog storm for tonight) I'll be attending Convergence 2007 this year in sunny

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