Your organization may send hundreds of thousands of e-mail messages, faxes, direct mail, and other marketing material each year, hoping to grow your business. Using Microsoft Dynamics CRM 3.0, you can record or capture responses to various marketing campaign activities.
Microsoft CRM includes four ways to create campaign responses:
- Record responses manually.
- Convert an existing campaign activity to a campaign response.
- Automatically generate responses.
- Import campaign responses into Microsoft CRM from an external file.
Capturing campaign responses in Microsoft CRM helps to make sure that your team is aware that a customer has responded. Knowing this enables you to follow up appropriately. By running reports that contain the campaign response data that you’ve captured in Microsoft CRM, you can measure the success of specific activities based on their response rates.
Campaign responses are records of the responses you’ve received from potential customers, not automated responses to your potential customers. Understanding this difference is especially important when you work with automatically generated campaign responses for e-mail activities. In other words, campaign responses for e-mail activities are not sent back to the people who responded to your e-mail; instead, the campaign response only records the fact that the potential customer responded.