CRM Code Names – A Brief History

As most regular readers of the CRM Team Blog know, the next major version of the Dynamics CRM product is codenamed "Titan". We on the team have all gotten used to the "Titan" moniker now, but it wasn't the original codename for this project: long before we shipped CRM 3.0, we used the codename "Kilimanjaro" when we spoke of the version in planning. It was a great name - proud, monumental, distinguished - but it's also hard to spell, so reluctantly we went with another proud, monumental and distinguished name, just a lot shorter.

Choosing a project codename can be a tricky matter. On the CRM team we start by going to the team and holding a election. Early candidates for the "Titan" project name included "Hamilton" and "Madison", reflecting the historicist leanings of some of the CRM team managers. Group sanity prevailed, and "Titan" emerged as the winner.

The codename for the Dynamics CRM V3 project was "Danube Phase II". If ever there was an ugly codename, that was it. I can say this with full confidence that I won't be offending anybody, because it was my idea! The theory was that "Danube Phase I" - which became CRM V1.2 - would be the international part of the release, and the big architectural investment (custom entities, advanced find, web-service APIs, marketing automation, scheduling, etc) that became CRM V3 would be built in parallel as "Danube Phase II". One big software river flowing through many countries down to the sea.

CRM V1.0 didn't have a codename. The CRM initials were codename enough, as you will understand when you recall that the official product name was "Microsoft Business Solutions Customer Relationship Management 1.0".

Charles Eliot

Comments (3)

  1. Mj Miller says:

    Well, actually 1.0 did have a code name, but there weren’t that many people around to really remember it. A few people who saw my business card at the time, or who had access to the internal development site might remember that we called the platform (and later the combined product) Tsunami. Something tells me there was an "unofficial" codename once we decided to build a full-up product, but for the life of me I can’t remember that right now…

  2. Mary Jo Foley is doing a series on Microsoft Code Names for upcoming releases. She did get one of the

  3. Shubhadeep Chattopadhyay says:

    I want to know in which language Mycrosoft Dynamics CRM is Developed and what database is used?

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