Do companies really gain competitive advantage by putting customers at the center?
I thought for my first team blog entry I would take a stab at sharing a question CRM Product Planning has been thinking about for a while and would love your thoughts and examples. What separates a good sales team from a great sales team? A good marketing team from a great one? A good customer service center from a great one? And finally are there any companies out there who have achieved the dream of putting customers at the center of everything they do?
Looking forward to hearing your thoughts on the above. The more detail the better. J