NBC 2008 Bejing Olympics on Silverlight

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[TechCrunch] NBC announced today that they are working with Microsoft and MSN to build NBCOlympics.com. That announcement alone is a snoozer. What’s interesting is that they’ll be using the Microsoft Silverlight platform to “deliver deeply immersive user experiences.”

The partnership was announced by Bill Gates at the CES keynote this evening in Las Vegas. The new site will host 2,200 hours of live event video coverage, with more than 20 simultaneous live video streams at peak times. An additional 3,000 hours of on-demand video will be available, including full event replays and highlights.

Silverlight will be used for an “enhanced playback mode” and will allow full screen viewing “that is as good or better than anything on the Internet today.” There will also be metadata overlays that enable viewers to additional content like results, statistics, bios, rules and expert analysis.