e-commerce has evolved from being merely a component of a retailer’s strategy ten years ago to become a core strategic enabler. Retailers today are using multi-channel retailing to enable revenue growth, brand loyalty, and innovation. The pervasive digital lifestyle has impacted consumers’ expectations of retailers. As such, retailers are evolving in the ways that they can touch their customers.
Microsoft, with its rich legacy as a consumer products company, spanning digital assets that touch the lives of consumers, is a powerful partner for retailers seeking to execute in a multi-channel environment. Many retailers are working with Microsoft to enable new and profitable ways to drive a ubiquitous presence with their customers across devices and contexts. Microsoft helps enable retailers to deliver these experiences while driving down internal operational complexities that allow retailers to focus on their core competencies.
Join us on December 13th as we explore the Multi-Channel paradigm and learn how you can:
- Build consistency into customer interaction
- Maintain a common multi-channel infrastructure
- Manage customer interaction in the world of known and unknown devices
- Increase Customer loyalty and sales
WHO SHOULD ATTEND:
This webinar is tailored to a VP of e-Commerce, VP of Marketing and VP/CIO audience.
Thursday, December 13th, 2007
9:00 a.m. PST
Microsoft: Driving the convergence of online retail, social networking, and rich Internet experiences.
By providing a comprehensive ecosystem of services, tools and technologies for eCommerce, Microsoft enables Retailers to deliver rich experiences to their customers across channels without locking them in to huge, complex and long time to market. With our services like MSN, Windows Live, AdCenter, Xbox Live, and others, retailers can plug into powerful consumer assets. With enterprise technologies like Microsoft Commerce Server and Microsoft Office SharePoint Server, retailers can build and deploy powerful e-Commerce solutions. With development toolsets like Expressions Blend and Silverlight retailers can deliver the next wave of Rich Internet Applications that are so much a part of Web 2.0.