Since I got into the software industry, I've always been looking for technology that has the ability to fundamentally affect the way that people work on a daily basis. The UC platform is a great example of that postive change potential and it's a big reason why I do what I do at Microsoft.
Watch this video to get a feel for the subtle, but incredibly powerful impact that UC can have on the way the doctors on a daily basis. While the doctors and scenarios are fictional for the purpose of the demo, the video does a great job of showing the potential.
Where can integrated communications add value to the software you ship to your users? How can it change they way they work and communicate on a daily basis?