Good writing tips for developers forced to write marketing content

There is a good article on A List Apart about how to generate interest and describe the business value for software. What I like most is the use of examples. A lot of web copy is written by copywriters who aren’t trained in writing for the web—and much of the rest is written by people who…

6

Adds/cuts uncovered: The making of a new release

This is a fun time to work at Microsoft and particularly Office. One of the biggest benefits of working in Office is the opportunity to interact with some of the most experienced and proficient software talent in the world. Internal at Microsoft, the Office development process and its leadership are held in high regard. The company…

4

Open and respectful cultures create better designs

It’s not uncommon in the halls of Microsoft for a passionate Program Manager and brilliant Developer engage in verbal combat over design ideas. Anyone that has worked with talented people on a tough design problem knows that innovative design is hard—really hard. It takes passion, commitment, and willingness to explore new territory. Often, throughout the…

3

7 Rules for Productive Brainstorming

Yesterday I was kicking around campus, dropping off fliers about my wife’s resume service on bulletin boards. My 3-year-old loves to go to work with Dad and drink chocolate milk, write on the whiteboards, and play chase through the halls. Anyway, she starts drawing on a whiteboard in a conference room, and I notice seven…

2

My favorite software book of the year "Get Real: The smarter, faster, easier way to build a successful web application"

For some time I have been a fan of the work done by 37Signals. They have a great understanding of the value of building simple software that people fiind useful. They recently self published Get Real: The smarter, faster, easier way to build a successful web application. This book is the best book I have…

0