Two new partnerships were announced this week:
- CNET Channel (the leading provider of product information to online retailers in North America, Western Europe and Australia) who will syndicate and promote "Certified for Windows Vista" and "Works with Windows Vista" hardware and software to the e-tail industry. This will make it easier for online retailers to integrate "Certified for Windows Vista" and "Works with Windows Vista" logos and messaging into their product pages.
- This deal follows the market-leading logo implementation recently launched by Amazon.com.
I like this as it helps promote the Windows ecoystem and it helps partners sell product, especially if you provide solutions to the e-tail industry, through product differentiation + providing access to millions of online shoppers at the top e-tailers throughout North America, Western Europe and Australia.
The benefit to Retailers is of course to up/cross sell, drive customer sat and use free technical support! Watch this space to see which retailers sign up...