The case study is written from the perspective of visiting one of our Microsoft Technology Centers - a resource we have available to customers and partners where you interact with Microsoft technology experts to help you design or prove out a solution.
NCH chose to build a custom sales-force automation solution that integrated with their back-end ERP solution.
This solution is about enabling people - in this case their sales force - by providing an easy-to-use solution tailored to their needs.
I see this trend more and more as companies mature their ERP implementation. They leverage the rock-solid back-end transaction system with dynamic and tailored front-ends. In this case, it is built for the sales force. In other cases solutions are built for manufacturing, engineering, supply chain, or marketing.
Great story, NCH. Thank you for sharing.