The Business Action World Tour Is Here!!


I have been fortunate enough to be involved in organising a series of FREE seminars in the Asia Pacific Region that will help you understand how we can help you build Line-of-Business applications.  We’ll be covering building compelling experiences (using WPF and Silverlight), building on familiar skills (using Office Business Applications, SharePoint and Unified Communications) and how to provide your customers the power of choice (with Partner-Hosting and Azure Services Platform).  And of course the reason I’m involved is because we’ll be anchoring all of this around Dynamics CRM as an application framework for building line-of-business applications.

The presenter for each of these events will be Chris Auld which is going to ensure it is a highly entertaining morning! I have also managed to convince him to present at the Sydney CRM Usergroup on Tuesday the 24th of February while he is in town.

I have included the information from the official invite below. You do have to be on our partner network to go along – but it is free to sign up as a Registered Partner! If you are a partner and haven't received an invite – you can use any of the links below the Overview:



Differentiating your line-of-business applications from those of your competitors has never been more important.

A Line-of-Business Application Platform
Microsoft Dynamics CRM provides the platform for getting your line-of-business applications to market fast. Clearly applicable in CRM-type scenarios, Microsoft Dynamics CRM also supports a wide range of business applications with the essentials required for building, delivering and maintaining them in multi-tenant Software+Services environments.
This is a half-day overview event which will demonstrate the power of Dynamics CRM as a platform for developing line of business applications. It will also cover how solutions built on the Dynamics CRM platform benefit from other Microsoft technologies to provide compelling experiences, build on familiar skills and give your customers the power of choice.

Compelling Experiences
Increase user productivity and accuracy by providing an attractive, easy to use application user interfaces on either the desktop or the web using one set of tools and knowledge. With Windows Presentation Foundation (WPF) you’ll build the next-generation of Windows user experiences with deep support of data visualisation, complex text content, rich media, dynamic interactive experiences, and branded or custom look and feel. With Silverlight you increase repeat visits and brand loyalty while dramatically reducing customer support costs through compelling, intuitive, high performance self-service web sites.

Familiar Skills
Increase the productivity of the users of your applications by providing a seamless and integrated end to end experience that empowers them to collaborate and get work done in familiar ways.

Pull line-of-business processing directly into the Microsoft Office applications your users use day-in day-out. Unified communications across the Dynamics CRM and Office line of products, such as instant messaging, document sharing, and user presence, further promote and simplify ad hoc processes and keep people in the center of the workflow – where they belong.

Power of Choice
Whether you are deploying behind the firewall or internet-facing applications, build and deploy those applications quickly and easily by capitalising on the same personnel, development tools investments, and knowledge that already power your organisation. When you build on the Dynamics CRM platform you’ll be prepared to deploy your line-of-business applications on-premises, in partner-hosted facilities or in Microsoft own Dynamics CRM Online data centers. When you build the internet-facing self-service applications that integrate with your line-of-business solution, the Azure Services Platform helps reduce IT-related costs, freeing up time and capital to focus on your core business.



Date:  23 Feb 2009

Time:  8am – 12pm

Venue: Microsoft Auditorium

1 Marina Boulevard
21/F One Marina Boulevard

Singapore 018989



Date:  25 Feb 2009

Time:  8am – 12pm

Venue: Microsoft Auditorium

1 Epping Road
North Ryde NSW

Sydney 2113



Date:  27 Feb 2009

Time:  8am – 12pm

Venue: Microsoft MPC Room

Level 5
22 Viaduct Harbour Avenue



Note: These events are being run world wide so check with your local office/ Partner Learning Centre to get dates if you are not in the areas listed above.

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