Publishing an App to the Marketplace – How to!

Submit your app to the marketplace. Read this walkthrough and you will know what is essential and what isn’t!

This is a two blog series about how to get your app ready for certification and then how to submit it.

Remember to register for the Developer Movement. Each app you publish earns you great rewards!

Before we start, I want to thank Nuvodo for creating the awesome WhipIt app for us to make this blog post. If you ever wanted a portable whip, here is your chance. Those McGill students don’t get tired of creating apps ever since the McGill App Run!

Getting your app Ready for submission

Before we start make sure you have done everything I said in my last blog and go get your app ready for certification.

Doing this will really speed up the process and save you a lot of anger moments in case something goes wrong.

Submitting your App

Start by navigating to the App Hub at


if you haven’t already, you need to register for the app hub. Make sure you select student, since registration is free for students. (On the next step during registration you will have to authenticate your school credentials through Dreamspark.)

After you have logged in with your liveID (the one you used to register), you will need to go to “my dashboard” and select “Windows Phone.”


In this dashboard, you will be able to see the amount of times your apps have been downloaded, their status in the certification cycle and the $$$ you are getting from their sale.

But before you make that money, lets make sure you submit the app. Go to the right hand side and click on the long navy tile.


Uploading the file


This name is not the one that the customers will see in the marketplace. So feel free to make it as weird and hard to understand as you like.

Browse to and select your applications xap file. It can be found in the YourAppFolder/Bin/Release/ folder.If it is not there, go to your visual studio project. on the top part select release instead of debug, for the Windows phone device and then build your solution. The folder should appear.

If you want to do a private beta with your app, select that option, but I’ll only focus on the Public Marketplace distribution. In this screen, make sure you increase the version number every time you update your submission. This will ensure users get your updates.

Do not select the technical exception box, you don’t need it. if you want to find out you can click on the link

Once everything is ready, click next.

Save and Exit

In the case that you have to stop at some point of the registration because you forgot one of the things I mentioned above click “save and quit.” If your cat/dog/kid/trolling brother unplugs the internet router, beg that you had at least clicked on next earlier! Go once again to the dashboard; you will notice the following in the notification section:


Now click on it and lets move on to the branding and marketing section.

Branding and Marketing

Remember that list of things I told you to have at hand? Well, this is where you are going to use it. Just browse to the images and copy-paste the blurbs. Something that normally would take you forever to go and do during the submission, now takes just one or two minutes!

***Make sure you write a support email! When getting your rewards for the developer movement you will need to provide this email for every app!

Money, Location and Taxes

After you have clicked next, you will find yourself in the pricing selection section. You are able to sell your app in any country listed there. You can even select different prices per location. Be aware that as a developer you are liable for taxes in some of those locations. Mostly in Asia and South America. In others, like North America and Europe, Microsoft will take care of your tax liability for most of the countries (discounting it from your sales). This has a big impact on your sale decision, and there is a list you can check here.

If you are submitting a free app, then it doesn’t matter!

For Nuvodo’s sake, we are selecting the $0.99 equivalent on all countries where Microsoft takes care of the taxes and adding China, Colombia and Japan, since Nuvodo has accountant friends in these countries.

Once you have selected all the countries you want to publish your app to, it is time for the last step.

Automatic/Manual Publishing

You do not need to fill the tester’s notes. just go ahead and select the publishing option.


You can have it published after certification or you can do it manually, where you will have to come back after certification and choose to publish it. The marketplace gives you this choice for scheduling purposes.

That said, my thinking is that it should be up there as fast as possible! Especially, if it is your first app. You want to see that little piece of goodness around the world immediately. Unfortunately, even after certification it may take up to a week for your app to be published and then appear when you look for it in the marketplace. Fortunately, your second app or any updates to the same one will be done in one or two days. The reason for such a delay is the large amount of apps being ingested into the system.

In the end, you will find this nice message Open-mouthed smile


After that you can monitor the progress in the dashboard until it is published!

you can also get a link to the online marketplace to send people directly there.



Now, what are you waiting for. Go get your app published now!

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