Winning on the Marketplace: The differentiation game

When a mobile app marketplace hits a population of five figures, it becomes a little tough at times to have your app stand out of the crowd. Even if your app or game is the most awesome thing ever invented since the spork, it’s still tough to get that initial traction when there is a…

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Winning on the Marketplace: Finding the pricing sweet spot

Ah, the ultimate question for developers trying to maximize their profits on the Marketplace:  “What should I charge for my app?”  The question is simple.  The answer is always far from simple.  As a developer who spent intense and likely long hours making an idea come to life in the form of a Windows Phone…

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Winning on the Marketplace: Trial mode–the art of the upsell

Part 2 of this 5-part blog post series on success strategies in the Windows Phone Marketplace deals with a fairly unique component to the Windows Phone platform called Trial Mode.  If you make use of trial mode in your paid apps and games (and you really, really should if you plan on putting a price…

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“A Lap Around Windows Phone 7.5” webcast now available on-demand

Last week I presented a marathon, three hour webcast called “A Lap Around Windows Phone 7.5”.  This webcast provided developer content and demos on how to build apps that take advantage of the new and improved features of Windows Phone 7.5, as well as going over some strategies for making your app successful in the…

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Winning on the Marketplace: Where in the world are you publishing?

If you’ve built modern mobile apps, you probably already know that coming up with the idea for the app/game and coding it is really only half the battle.  Success is largely determined in the marketing strategy you adopt for your app.  There are quite a few strategies that you can take and you can likely…

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Join me for a developer webcast for Windows Phone 7.5

Tomorrow (Thursday, January 19, 2012) at 1PM ET/10AM PT, I will be conducting a three hour webcast on how to develop for Windows Phone 7.5 and an overview of the Windows Phone Marketplace.  During this webcast, I will discuss and show how to implement Windows Phone 7.5 features in your apps like using the accelerometer,…

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Signing up for a Windows Phone Marketplace account as an individual is easy peasy.

It’s been a little over a year and a half since the Windows Phone Marketplace opened for business for developers to create and publish apps.  Without a doubt, there have been a few hiccups, but the great thing about the Marketplace team is that they have responded to multiple points of feedback and have acted…

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2 in 1! A Metro primer and a webcast.

If you waited on reading my 5-part Metro and Mobile app design series until the final post, there’s great news in that you can now read each of them online.  Also, if you want an overview of the developer perspective of Windows Phone, from a development standpoint as well as a Marketplace and marketing strategy…

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Making users awesome in the moment

Have you ever sat down and really thought about what made games like Guitar Hero and Rock Band so successful?  Certainly the challenge of competition had something to do with it.  But at its very heart, all those games are is a challenge to hit the right coloured key on a device (guitar, drumkit or…

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Going with the flow… Using Metro to control the experience

Figuring out the flow of your mobile app is tough but it’s key to the experience. Without good app flow your app will be tough to use and users will get annoyed with it.  Annoyed users tend not to use the app that annoys them.  In fact, there’s a statistic that only 1 in 100…

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