App Store Optimization Tricks – Keywords

Proper store optimization for your app can mean the difference between a hit and an absolute dud. In this next episode of App Business Secrets, Abhinav Gupta shares his strategy he has coined T.R.I.C.K.S. Tricks stands for Title, Reviews, Icon, Customer, Keywords, Screenshots/Video. With this strategy Nav (Abhinav) hopes to show you how he has found success with his own games and apps.

This latest video is for the next letter in the acronym, K. Keywords. Nav's advice: Use localization! Most users will search the app stores in English, but many users will also search in other languages as well.

“An important part of any ASO strategy is selecting good targeted keywords! However this is usually a challenge as most new developers try and guess their way to the top. One technique I like to use is localization. Right off the bat, I'd recommend creating keywords in both English and Spanish if you're targeting the North American market. As always, keep in mind who your customer is so that you use the right keywords that are related to your app.  Simply using the keyword "Angry" will not get you a high ranking nor downloads in today's market. “

7128_DSC_0604_small_74F65E8AAbhinav Gupta is  the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry. Recognized as a professional in the field, he has had his hand in building and successfully publishing over 40+ apps in over 10+ markets including Apple, Google Play, Amazon, Windows Store, Barnes and Noble, Blackberry, HP WebOS, and several others. He has been developing apps and games for several years and has a passion for creating new things. The apps he and his team have created have been downloaded millions of times across the world in various markets.

The opinions and tips shared in these videos are those of Abhinav Gupta. Abhinav Gupta is not affiliated with and does not represent the opinions of Microsoft Canada Inc.

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Comments (2)

  1. Hugh Kimura says:

    Great tip for remembering what to optimize in ASO. Here are some case studies (including this one) that show ASO works:…/15-aso-cases-studies-proof-app-store-optimization-works

  2. BobeKlaster says:

    Thank you for this post!

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