App Store Optimization Tricks – Customer

Proper store optimization for your app can mean the difference between a hit and an absolute dud. In this next episode of App Business Secrets, Abhinav Gupta shares his strategy he has coined T.R.I.C.K.S. Tricks stands for Title, Reviews, Icon, Customer, Keywords, Screenshots/Video. With this strategy Nav (Abhinav) hopes to show you how he has found success with his own games and apps.

This latest video is for the next letter in the acronym, C Customer. Nav's advice: Take some time to define your target customer. Knowing who your market makes a huge difference when targeting your audience”

“Knowing who your market is can be a very big challenge, however it is one of the most important steps in order to really get your app to stick and get downloads. Take some time to define your target customer. Are they male or female for the most part?  What part of the world are they located in?  What types of hobbies and past times do they like? Do this and you'll see an increase in sales and retention because now you'll have users who understand your app more and are more inclined to make a purchase and engage with your app than those who are just randomly downloading your app.”

7128_DSC_0604_small_74F65E8AAbhinav Gupta is  the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry. Recognized as a professional in the field, he has had his hand in building and successfully publishing over 40+ apps in over 10+ markets including Apple, Google Play, Amazon, Windows Store, Barnes and Noble, Blackberry, HP WebOS, and several others. He has been developing apps and games for several years and has a passion for creating new things. The apps he and his team have created have been downloaded millions of times across the world in various markets.

The opinions and tips shared in these videos are those of Abhinav Gupta. Abhinav Gupta is not affiliated with and does not represent the opinions of Microsoft Canada Inc.

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Comments (1)

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