App Store Optimization Tricks – Icons

Proper store optimization for your app can mean the difference between a hit and an absolute dud. In this next episode of App Business Secrets, Abhinav Gupta shares his strategy he has coined T.R.I.C.K.S. Tricks stands for Title, Reviews, Icon, Customer, Keywords, Screenshots/Video. With this strategy Nav (Abhinav) hopes to show you how he has found success with his own games and apps.

This latest video is for the next letter in the acronym, I Icons. Nav's advice: Icons are the first thing your users see. Keep it simple, keep it fresh.

“Icons are the FIRST thing that are seen on most app stores and that small space is very important.  Keeping your icon fresh and as good as your competition can really help you increase your app download numbers and give users even more reason to click on your app.  My biggest advise, simplicity is KEY!”"

7128_DSC_0604_small_74F65E8AAbhinav Gupta is  the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry. Recognized as a professional in the field, he has had his hand in building and successfully publishing over 40+ apps in over 10+ markets including Apple, Google Play, Amazon, Windows Store, Barnes and Noble, Blackberry, HP WebOS, and several others. He has been developing apps and games for several years and has a passion for creating new things. The apps he and his team have created have been downloaded millions of times across the world in various markets.

The opinions and tips shared in these videos are those of Abhinav Gupta. Abhinav Gupta is not affiliated with and does not represent the opinions of Microsoft Canada Inc.

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