App Store Optimization Tricks– Reviews

Proper store optimization for your app can mean the difference between a hit and an absolute dud. In this premier episode of App Business Secrets, Abhinav Gupta shares his strategy he has coined T.R.I.C.K.S. Tricks stands for Title, Reviews, Icon, Customer, Keywords, Screenshots/Video. With this strategy Nav (Abhinav) hopes to show you how he has found success with his own games and apps.

This latest video is for the next letter in the acronym, R, Reviews. Nav's advice: Keep up the quality of your apps, with new features and updates, and each round will bring you a new set of reviews.

“Nothing moves an app faster up and down the ranks than solid reviews. Go and find your user base, get them to download your app or game and give them incentives to give an honest review. For example, a simple contest for simply writing a review could be a good solution. Others have used virtual currency for honest reviews. Whatever way you use to get your reviews, keep in mind that they will definitely either increase your rank or decrease it. Keep in mind, that even the top selling apps have received 1 star reviews.”

7128_DSC_0604_small_74F65E8AAbhinav Gupta is  the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry. Recognized as a professional in the field, he has had his hand in building and successfully publishing over 40+ apps in over 10+ markets including Apple, Google Play, Amazon, Windows Store, Barnes and Noble, Blackberry, HP WebOS, and several others. He has been developing apps and games for several years and has a passion for creating new things. The apps he and his team have created have been downloaded millions of times across the world in various markets.

The opinions and tips shared in these videos are those of Abhinav Gupta. Abhinav Gupta is not affiliated with and does not represent the opinions of Microsoft Canada Inc.

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