App Store Optimization Tricks– Titles that sell!

Proper store optimization for your app can mean the difference between a hit and an absolute dud. In this premier episode of App Business Secrets, Abhinav Gupta shares his strategy he has coined T.R.I.C.K.S. Tricks stands for Title, Reviews, Icon, Customer, Keywords, Screenshots/Video. With this strategy Nav (Abhinav) hopes to show you how he has found success with his own games and apps.

This first video is for the first letter in the acronym, T, Title. Having a catchy and memorable title is key but like Nav explains there is much more to it.

“Titles are an important part of your app experience for end users and can mean the difference between getting found and getting downloads versus being left behind and making dismal revenues.  Keeping your title to the point with related keywords and even localizing your title to hit the right keywords in various languages can mean the ultimate difference between being ranked highly or poorly.  Along with other factors, the title is a definite area that you should spend time on when launching any app or game!”

DSC_0604_smallAbhinav Gupta is  the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry. Recognized as a professional in the field, he has had his hand in building and successfully publishing over 40+ apps in over 10+ markets including Apple, Google Play, Amazon, Windows Store, Barnes and Noble, Blackberry, HP WebOS, and several others. He has been developing apps and games for several years and has a passion for creating new things. The apps he and his team have created have been downloaded millions of times across the world in various markets.

The opinions and tips shared in these videos are those of Abhinav Gupta. Abhinav Gupta is not affiliated with and does not represent the opinions of Microsoft Canada Inc.

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