The Top 10 Windows 8 Secrets of App Success

Making $ on Windows 8: The First Mover Advantage

The upcoming release of Windows 8 offers developers a huge opportunity.  How huge?  The Windows Store Blog sums it up well:

WindowsWith more than 630 million licenses sold to date, across 200+ countries and regions around the world, Windows has an unrivaled global reach. Combined with the flexibility of monetization options that the Store provides, Windows 8 represents the single biggest developer opportunity for any platform.

So, how can you join in?

Generation App: Getting You There

Many thousands of developers will recognize this opportunity, but you can gain an advantage and stand out from the crowd through the programs we’re offering:

  • DevCampsWindows 8 DevCamps & Hackathons
    • Free events, running now in many cities
    • DevCamps – In-person training & guidance from Windows 8 experts
    • Hackathons – Expert help and hands-on experience creating your app
  • 30 To Launch30 To Launch
    • Online training and tips from insiders, at your own pace
    • Tele-support with a Windows 8 architect
    • Exclusive one-on-one design consultation
    • Includes an Application Excellence Lab
  • Application Excellence Labs
    • Your Opportunity to Get Into the Windows Store
    • Free Developer Accounts for Quality Apps
    • More, including a helpful survey (details below) at

These Application Excellence Labs (or “AE Labs”) are a great way for developers to get guidance and feedback on ways to make their apps shine.  In a moment, you’ll see how the labs and the related survey can help you as you develop your apps.

What You Need to Know

Windows Dev CenterFirst, some essential resources to get you started:

Another immensely useful resource is the Application Profile Survey, available via  The survey is part of the AE Lab review and is available to you beforehand as a checklist of things to consider as you develop your app. 

To access the survey, simply create an account and add an Application Profile for your app or app ideaOnce you’ve done that, a “Survey” link will appear with your Application Profile, bringing you to a helpful checklist of guidance:

App Profile Survey

You can expand each item to reveal guidance and related resources. 

And Now, the List

The Application Profile Survey just mentioned is a great resource, used as part of the AE Labs to meet with developers to review their apps, covering everything from design and features to user experience and performance.

To help you benefit from the experiences in those reviews, the list below is based on the more frequently-encountered scenarios as reported by the Premier Field Engineers conducting those reviews. 

So grab a cup of coffee and settle in – taking the time to ensure you’ve considered each for your app will definitely help you get ready for the Windows 8 opportunity!

1) Screen Management and Layout

Your app can be run on a wide variety of devices, with different screen sizes and resolutions.

What would your app do if it suddenly had much more room to run in?  Instead of just showing an undersized rectangle of content in the upper left corner, does the new space let you do something new (adaptive layout) or should things stay put and scale in place relatively (fixed layout)?

Scaling to Different Screens

Understand your options for creating flexible layouts, and make sure you’ve tested your app for multiple screen sizes, pixel densities, as well as in portrait and landscape orientations.

Visual Studio Simulator Change Resolution OptionThe Simulator that’s part of Visual Studio 2012 can make these much easier to test.  See Running Windows apps in the simulator for more. 

For more on this, see:


2) Apply UX Design Concepts Effectively

Designing UX for appsEffectively applying modern design is critical for the usability and familiarity of your app, so take the time to understand the main concepts and apply them well.  The overall guidance you’ll need is on Designing UX for apps and in the App Profile Survey, but based on AE Lab reviews, here are a few areas in particular that can help:

  • Silhouette - Apply the concepts of Silhouette to your layout to help your users become instantly familiar with your app
  • Navigation – Understand navigation options and the navigation design guidance, avoiding use of tabs, menus for navigation, and home buttons.
  • AppBar - Know how to use the AppBar, including when and where to place commands including use of contextual commands.
  • Text & Typography – Effective use of fonts, font sizes, colors and more can offer a simplicity and clarity that’s central to modern design.  Understand the guidance for type and typography to improve user experience.


Basing your app on Visual Studio’s Grid or Split project templates, which are themselves already based on much of this guidance, can help you easily get started on the right track. 

UX Virtual TrainingAlso, there’s a full set of excellent UX training (as recorded sessions) available at

For more, see:


3) Snapping

Users will expect to be able to put your app into snapped view, so make sure you’ve tested your app for snapped, filled, and full views, including the effect on the flow of your content and behavior of your AppBar.

Unsnapped and Snapped View States

Though you may decide that some features and content should be limited in snapped view (focus on what will remain clear and relevant), make sure your app remains functional.

By the way, if you are developing a game or another app that won’t support play while Snapped, one simple option is to create a branded page with text.  For example, a pause screen that pauses gameplay, music, etc., and invites the user to continue by returning to full screen view.

For more on this, see:


4) Process Lifecycle Management (PLM) and Load Time

Apps don’t always run continuously.  If the user switches away to do something else, your app may be suspended and perhaps terminated if resources are running low.  Take the time to ensure that your application supports saving and restoring so the user won’t lose data or have to retrace steps when they resume.

Windows App Certification Toolkit (WACK)Also, to ensure good user experience, your app needs to load quickly.  Try running your app with the Windows App Certification Kit (or WACK), which will help you test for this and other scenarios.

For more, see:


5) What if the Connection is Offline or Metered?

Does your app rely on internet connectivity?  Your app needs to provide a good experience when offline and with limited internet connectivity.  Be sure to test for these scenarios, because if you don’t, chances are your app will fail when this is tested during review.

imageUse the Windows.Networking APIs to detect connectivity, alerting the user about connectivity status, and reconnecting automatically if connectivity is restored.  Also, disable areas that require network connectivity, displaying an inline error.

How can you improve user experience?  Consider bundling a minimum set of resources in the app’s package to use in these scenarios and caching resources when the app is online for later offline use.

If your app downloads large amounts of data (e.g. large images), make sure you respect the cost the user will incur if they have a metered network connection.  Use the Windows.Networking.Connectivity APIs to determine if the user is on a metered network connection so you can adjust the app’s behavior.

For more, see:


6) Handle and Display Errors Well

You might be used to using dialogs to display common errors, but many scenarios should be handled instead with inline text or an error and warning bar.

Error/Warning BarInline Text

imageThe error guidelines (also here) make the best practices clear, including some helpful Do’s and Don’ts.

For more, see:


7) A Good Sign-in / Sign-out Experience

imageIf your app requires login, make sure you offer a good user experience before the user logs in rather than simply displaying a blank screen with login.  In other words, offer as much functionality as you can as a default experience before the user has to log in. 

If that’s not possible, then you can show the SettingsFlyout automatically when the app launches.  Also, your custom login and logout controls should be in the SettingsFlyout and nowhere else.

For more, see Guidelines for the Microsoft account sign-in experience (and especially “Things to avoid”).


8) Understand the Search and Share Contracts

Using the Search and Share contracts is a simple way to make a big difference in how users view the usefulness of your app.  For example, supporting Share can add new scenarios for connecting your app to other apps in ways that you may not have imagined.

Sharing Contract    Search Contract

However, avoid including duplicated Search and Share functionality (e.g. custom search fields) directly in your app, outside of the Charms functionality.  Also, make sure you test to ensure your app launches correctly when it is invoked by Search and/or Share.

imageFor more, see:


9) The “Embedded Browser” Temptation

imageYou may have an existing web application or site that you’d like your app to leverage, but to ensure a good experience and fewer context switches for the user, you need to resist the urge to host entire web pages (e.g. via the WebView control) as your app’s primary workflow.

See these samples for examples and guidance for using web content and services in your app: 


10) Accessibility and High Contrast Mode

Enabling accessibilityConsider choosing to make your application fully accessible by following the guidelines and declaring your app as accessible.  Doing so can help you reach more customers, and you’ll be providing a service to users for whom accessibility makes all the difference!

Using Visual Studio’s Grid or Split project templates will help you get off to a good start with accessibility.

While declaring your app as accessible is optional, in either case you should review how your app displays when High Contrast mode is on.  You might be surprised by some of the formatting or color issues that can be uncovered. 

For more, see:


Wrapping Up

30 To LaunchThanks for taking the time to read this post.  By learning from these scenarios, you’re in a great position to create amazing apps!

Be sure to take full advantage of the 30 To Launch and App Excellence Lab programs as well as the Application Profile Survey mentioned earlier.  You’ll be in very good company, amongst those who recognize the advantage of getting advice, training, and guidance.

Looking forward to your fantastic apps and success with Windows 8!

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