As I was searching around earlier this week for a good way of explaining “Software + Service,” the following video comes to the perfect rescue. This video is a great example of using simple drawing to tell an interesting story and explaining a hard concept. It not only explains what is S+S but also talks about the advantage of S+S over software only or internet services (i.e. SaaS) only solutions. It got me think about the power of simple sketches in complex story telling. The drawings in the video are very engaging and provides audience the confidence that it’s something they’ll be able to understand. Check it out and maybe test it on your non-IT friends.