Recently Bill Buxton sat down with Charles Torre from Channel 9 talking about Designing User Experience . It's an fascinating interview on design thinking and how design, technology and business interlink together focusing on end users. Bill Buxton joined Microsoft Research as a Principle Researcher two years ago to help foster a design oriented culture at Microsoft.
The interview consists of fundamental questions we ask as designers everyday, so it's very inspiring to hear from design guru like Bill. For example, how do you know what you designed will be loved by people, what makes a great design? Bill points out that first you need to be very clear on what you are designing. Is it the software, mobile phone, pair of glasses you are designing? Not really! They are the things in packaged boxes that companies sell. What designers are designing is really the experience that these products bring. It's the whole experience of opening the packages to using the products. That's why the design terminology has changed from User Interface Design to Interaction Design to User Experience Design.
Some great quotes also came out from the interview:
"Be bold with design." "Paranoia is a wonderful thing."
"If you are not failing consistently and regularly, you are not pushing yourself enough."
"It is amazing what you can accomplish if you do not care who gets the credit." original quote by Harry S. Truman
Bill Buxton will be keynoting at our Expression Around the Clock event this Thursday. Hope to see you there!