The Importance of Unit of Analysis

There are two defining difference between Data Science (or Data Mining for that matter) and other types of data analysis: The first is how far back you push the data analysis, and the other is the multiple processes and tools you’ll use within the analysis. In this post I’ll explain the first difference. In a…

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The danger of predictive analytics

 As a technical professional working in the data field, I implement small and large-scale data systems every day. Some of those systems are used to record transactional data for immediate processing, others record the data in large collections for later historical analysis. And many of the systems I now design have the goal of predictive…

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