Well written, entertaining, and it includes some quotes.
"The goal (behind SPOT) was that we thought we could make everyday life better and more purposeful through the power of software," said Chris Schneider, senior program manager with Microsoft's SPOT group.
I like that. I've been wearing a Fossil Square around for about a week now and I must say I like it. Some people noticed the Suunto when I wore it around, but a lot of people notice this Fossil.