ARCast.TV – Bob Pearson of Dell on The Business of Social Networking


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When you think of the phrase “Social Computing,” you probably think of teenagers sharing pictures with their BFFs or folks “micro-blogging” on Twitter, but if you think that’s all social computing is all about, you’re wrong.

There can be tangible business benefits to embracing the principles of social computing. Providing community forums where your customers can talk about your products, provide service information to each other and provide direct, candid feedback about how you can make your products better.

In this episode, Denny Boynton talks to Bob Pearson, VP of Communities and Conversations at Dell Corporation, about leveraging Social Networks in business.