How to Use Social Media for your Business

Article
03/28/2017

Guest post by Jane Hurst, https://www.lifehack.org/author/jane-hurst & https://blog.getresponse.com/author/jane-hurst )

We’re all familiar with how important social media is to our personal lives, as it often acts as the main source of contact between you and your friends/family, but what about the importance of social media in your business? If you’re an entrepreneur with your own business, social media can prove to be a wonderful tool when used correctly. Here’s a closer look.

Social media is often touted as an extremely powerful and useful tool in the business world. In fact, there are industry leaders that are now teaching everyday entrepreneurs just how important social media is, and how to use it properly.

Tai Lopez is well-known in the industry as being one of the best when it comes to social media. Lopez feels it serves a number of purposes, and that entrepreneurs really need to work on becoming a social media influencer, just like him. Social media can help to build brand awareness, drum up interest, and engage with people in a way that business owners have never been able to do in the past.

Use it as a Marketing Tool

The best way that business owners can use social media is as a marketing tool. Through social media you'll be able to use targeted ads on such networks as Facebook and Instagram. These can prove to be incredibly useful and help you to broaden your customer base. It’s a great way to also create buzz and get your brand/products trending and being talked about.

Respond to Customers Quickly

We are living in an age where people don’t have a lot of time, they want information quickly. This means when customers ask a question, they want a quick answer. Social media gives businesses a chance to engage with customers immediately. These big and small businesses suddenly have a presence at all times and are able to react to situations as they occur.

Building Your Brand

As an entrepreneur just starting out, one of the toughest things you'll be faced with is how to go about building your brand recognition. Social medial gives users an opportunity to build a following and really hammer home their brand like never before.

Make New Contacts in the Industry

Another way to use social media to your advantage is to start to meet new contacts in your industry. These could be experts, suppliers, manufacturers, etc. that can help you in your journey and with your business.

Converting Leads Becomes Easier

Another top way to make use of social media is to use it to convert leads. It has been shown that social media is able to increase customer retention and sales, both of which are important. A study was conducted in 2015 by the MHI Global research institute that showed social media is actually the most effective way to get leads.

Stay True to your Message

Social media also gives business’s a chance to stay true to their own message, brand, and story, as Lopez also points out. Instead of just another business, this is a chance for you to build a backstory for your brand. Your posts should always be relevant and true to this main backstory and belief in your brand. It’s a way to build a personality.

It’s clearly time for big and small businesses to start embracing social networks and taking advantage of the many opportunities they offer. By offering your customers a consistent online presence that is relevant to the brand and interesting to consumers, you are sure to start seeing the results pour in.