Guest post by Alex Arias, Managing Director, www.dashba.com
1. Why are you building this start-up? What does it do?
We noticed there was a gap between advertising and marketing teams that could be filled. Businesses usually struggle when advertising their solutions by keeping the goals of advertising and product marketing teams separate. Marketing and advertising efforts should extend beyond leads and sales to valuable, continual feedback. This priceless feedback can in turn help to navigate future marketing and advertising direction, therefore increasing future sales and customer loyalty. Dashba assists in providing valuable insight to consumer behaviour, values and attitudes surrounding any brand, service or product.
Dashba.com is a clean, straightforward platform built purely to create authentic and meaningful customer relationships.
2. What does a product marketing team need to understand from engineering about how to sell the product?
Dashba has been built for private one on one communication with close audiences, which allows marketers to announce advertising, news and information to distinct stakeholders such as corporate employees, decision makers, and general public using full screen media assets on any device. Marketers retain full control of their brand’s image, meaning they can manage users’ reviews and messages, reward users, generate new customers and foster beneficial relationships with employees and consumers, learning and improving at the same time their advertising campaigns.
For consumers in general, Dashba is a great way to connect with their favourite brands, learn about new products, provide valuable feedback and get access to exclusive products, samples, discounts, events and win prizes through promotions. All in all, Dasbha is a full service platform that benefits both the companies and customers by fostering meaningful relationships, rather than just a click of a like button.
3. What impact or legacy do you hope to make in the market and in the business world?
We understand that companies have a need to advertise their products and solutions, and they have turned to online and social channels to do so. Often this has created some issues with consumers which have seen that advertising has become more intrusive in their social experience and with less quality or without real value for them. Many bad examples can be found on social media, and as such we believe that our efforts will help both ends to create, communicate and receive the right advertising, using the right channel and giving consumers what they are really interested in. A good advertisement via the right channel means happy customers ready to do happy businesses.
4. What advice do you have for anyone wanting to start a business in your country?
The first step would be to have a good understanding of the industry where you are going to compete, and learn everything about the market that you are looking to offer your product in. Market research, UX research, consumer perception and product/market fit are the keys to start a new business. After that, get surrounded by a good team, not only smart and capable people with their skills up-to-date but also committed to what the business is creating. They have to believe in your product so that your company has a strong foundation to build upon.
5. How do you work with investors, or do you currently use any outside money at all?
We haven’t yet used any outside money, however, we believe on growing our business consistently so that we are always ready to present and discuss opportunities with investors, VCs and advisors in order to get their feedback, further advice and networking in general. If investment is an opportunity we will discuss it.
On the other hand, we are actively looking for partnerships with major media agencies, publishers and advertising companies that can utilise our platform to benefit their customers and make the whole process seamless.
6. Why would an entrepreneur turn to Microsoft for help in building scale, a team, or using software?
Many years ago Microsoft was also a small business; as such I do believe Microsoft has the spirit, expertise, products and skilled people working everyday to help entrepreneurs to grow their business. Microsoft’s solutions are worldwide accepted with a proven track of successful companies using them and that’s enough guarantee of the quality that you will add to your business.