Guest post by Paul Dunstone, Founder Feedback Lite
1. Why are you building this startup? What does it do?
Successful website owners and online marketers know that a website is never finished. To stay ahead of the market you need to be constantly improving your product, engaging with your customer base, and reaching out to new customers on a daily basis. One of the easiest ways to support this philosophy in business is using your own website to achieve these goals.
Feedback Lite is a website customer feedback tool designed to help website owners and operators connect with their customers using an incredibly flexible platform. Whether you’re looking to survey your audience, build your email database, or provide customer support, Feedback Lite is an affordable and incredibly simple means of improving your website and business, whilst generating marketing collateral to help build awareness around your services.
2. What does a product marketing team need to understand from engineering about how to sell the product?
In terms of selling Feedback Lite, the product marketing team need to understand the capabilities of the product to most effectively communicate product value. The best way to do this is by using the product and looking at existing customer solutions. Because Feedback Lite can be customized in so many ways, spending time with the product from a technical standpoint is a must if you’re going to help customers see the benefits of implementation cases.
3. What impact or legacy do you hope to make in the market and in the business world?
I started my career as a web developer and one the greatest joys I experienced as a full-time web developer was seeing how the products I helped build helped customers grow their businesses. Over the years, I noticed that SaaS products provided an excellent opportunity to deliver this service to my customers, as well as enjoying the benefits myself. For me, being in the SaaS industry is really a win-win solution all round.
4. What advice do you have for anyone wanting to start a business in your country?
I think the first thing you need to decide is where your target market is? At Feedback Lite, our research showed that certain countries (and regions of those countries) were much more likely to purchase a feedback tool for their website than others. It’s not to say that countries outside of our core list weren’t viable options, it’s just that to build our business in the first instance, we had to start where it was going to be easiest to make some headway.
5. How do you work with investors, or do you currently use any outside money at all?
Investment is not something being considered at the moment. We’re happy scaling at the rate we are, and working on our product. I think you have to be comfortable growing your business at a rate at which you can still produce top-notch work at, whilst being able to plan for the future. I think many companies that get injections of seed funding can tend to flare up and down just as quickly. For us it’s a long-term game, and one we’re willing to be patient playing.
6. Why would an entrepreneur turn to Microsoft for help in building scale, a team, or using software?
Microsoft has a rich history of helping entrepreneurs achieve business goals. Microsoft’s software solutions as part of their BizSpark program is an incredibly useful service that really helps you in your first phases of business. Not only that, but use of Microsoft’s office spaces, help building connections, and increased product awareness, is something that the team at Microsoft are excellent in assisting with.