How Startups Can Use Social Media to Grow with Mat Beeche & Friends

This is your chance to find out how Jane Lu of Show Pony Fashion, Catherine Eibner of Microsoft (yep that's me!) and Fiona Anson of Hire Me Up are each using social media to grow their businesses and profiles and how startups can make best use of Facebook, Twitter and other social media platforms.


Event better, as a speaker I get to offer you a discount!!! To get your 25% off the ticket discount, don't forget to use the promotional code: mb09shoe


Event details:


Each panelist will discuss how they are using social media and answer your questions directly.


Our panel moderator, Mat Beech of Shoe String, will facilitate the Q&A.


If you're starting out in business and want to make it work this is the perfect seminar for you to learn from serial entrepreneurs, have your questions answered and network with likeminded business owners.

So expect to learn:

  • first hand how these talented entrepreneurs learnt how to use social media
  • what these inspiring business owners are doing differently to everyone else to make social media work for them
  • what other like minded entrepreneurs are finding challenging and the potential solutions
  • what's involved in creating your own social media profile
  • where to spend your limited marketing time to get the best results
  • inspirational ideas from both the panelists and audience
  • gain a solid understanding of a small business marketing definition of social media

What you get for your ticket:

  • practical and useful introduction to social media from an inspiring marketing experts
  • delicious wine and nibbles
  • a fab Goodies Bag full of surprises!
  • 101 Social Media Tips from She Inspires
  • opportunity to learn and be inspired in a creative environment
  • chance to talk with government and industry representatives
  • time to network with other startups and business owners

Don't miss out, tickets are limited, book your tickets now.


Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring Pop-Up shop located at:

Shop 4, 27 Nurses Walk, The Rocks - behind Appetito Italian Restaurant and access from George St via the heritage walkway.

Starting at 5.30pm for 6.00pm for registration and networking

Panel discussion is 6.30pm - 7.30pm with audience questions

Finishing by 8.30pm


Thursday 27th September

Tickets are $45 per person Early Bird tickets $36 – but don't forget! Get your 25% off the ticket discount, don't forget to use the promotional code: mb09shoe





Tickets are transferable to events later in the calendar if you find you suddenly can't make it.

Payment is via PayPal and Stella Online Media (parent of She Inspires).



Twitter and Facebook

The Twitter hashtag is #sheinspiresbiz

Twitter handle is @she_inspires

She Inspires on Facebook


About Our Panel

Mat Beeche of Shoe String

Mat Beeche is the Founder of The Shoe String Media Group and the Publisher of - He is a Commentator and Blogger on the Aussie startup scene, penning monthly columns for MYOB and Kochie's Business Builders at Yahoo!7. You can follow Mat on twitter @shoestringmedia


Catherine Eibner of Microsoft

Catherine is a Technical Evangelist at Microsoft Australia looking after helping companies understand and adopt Azure, Microsoft's Cloud Computing platform. She is also currently the Australian Advocate for the Microsoft BizSpark program. BizSpark is designed to fast track the success of early stage technology companies by offering software, support & opportunities to increase visibility. Having successfully built and sold her own business prior to joining Microsoft, Catherine continues to actively contribute to the Australian Startup Ecosystem outside of her role at Microsoft.


Fiona Anson of Hire Me Up

Always looking for opportunity, in 2011 Fiona started her current business, HireMeUp, a national job website, specialising in the global growing market for part time work and to fill an existing empty market niche.  In less than a year, she has driven it to becoming the fastest growing job board in Australia and, in May 2012, she took out a national pitching award which saw her and her business partner sent to Silicon Valley to showcase her business to the largest investor forum in the world with a view of taking this business global.


Now being re-invented as a world first mobile platform for the part time market, HireMeUp is poised to turn the online job search world on it's head with a release planned in late 2012. In just twelve short months, HireMeUp and its work experience community initiative, 1000 Jobs in 1000 Hours, has been featured on a continuous basis nationally in the media, on the internet and on the Kyle and Jackie O show on the Austereo network.


Jane Lu of Show Pony Fashion

Jane Lu is the Chief Executive Pony at Show Pony Fashion. With a sincere passion for women's fashion online and entrepreneurship, Jane started her own online retail store in September 2010. Since then, Jane Lu's Show Pony Fashion has revolutionized the women's fashion online scene, by creating an online destination with a core emphasis on the individuality and uniqueness of every woman.

Since September 2010, Jane Lu has gone onto opening up Show Pony's flagship store in the Sydney Westfield. Jane has also been a Sydney Business Award Finalist in 2011, and was awarded The Australian Small Business Championship in 2012.

More information about our presenters is online at She Inspires Seminar Presenters.

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