Email popup basics: Why and how you should use them to boost your email list

Guest post by Greg d’Aboville, Head of Customer Success at WisePops, a smart popup builder.   If you’re serious about growing your subscriber list, using an email popup is a no-brainer. Judge by yourself: ●      On average, popup increase subscription rate by +300% (source: internal data) ●      Email popups work on all devices ●      According…

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Initial Coin Offerings: Know the risks before you buy

Guest post by Janya Eighani – Principle Solicitor at Lehman Walsh Lawyer   ICOs (initial coin offerings) are an unregulated way to gather capital to finance a Startup. Given it is unregulated, there are risks associated with investing in an ICO. Since the issuance of such tokens is currently outside the scope of regulatory oversight,…

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The leading B2B & SaaS startups conference comes back to Australia, Join us in Sydney on Thursday 28th September 2017!

B2B Rocks, the first and leading conference about B2B & SaaS startups around the world is coming back to Sydney for its second edition, after a successful one in 2016 and several editions in Paris, France.   Register here! Promo Code: MICROSOFT (Offering $50 Discount)   This year, the conference is supported by Lendlease, which…

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How to Create High-Converting Content

Guest post by Jane Hurst, http://www.lifehack.org/author/jane-hurst & https://blog.getresponse.com/author/jane-hurst Not only do you want to have content for your website that is going to draw people in, you need to be able to create content that converts. This is not always the easiest task in the world, because people get bored easily. If they are not…

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6 Marketing Myths Startup Owners Should Be Aware Of

Guest post by James Burbank – Editor-in-chief at BizzMarkBlog     While you might want to check this with someone who has a degree in History of Marketing, it is more than probable that marketing has been a part of business since the very earliest days. The first time one of our prehistoric ancestors figured…

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All the Microsoft programs and people to help startups!

Microsoft loves to support Aussie startups! Here is how we can support you through the different stages of your company – from building tech and launching, to growing a customer base and entering new global markets. Start The programs and people that can help here are geared more towards startups that are starting to build…

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Blockchains – Disruption and the Future of the Legal Profession

Guest post by Raphael Grossman – Solicitor at Lehman Walsh Lawyers   Blockchain technology has been utilised for almost a decade and has propelled the cryptocurrency Bitcoin into ubiquity after its creation in 2008. However, even after all this time, we have barely scratched the surface of what blockchain technology is capable of bringing to…

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7 Tips to Master Automated Email Marketing Workflows and Use Them to Promote Your Business

Guest post by Gloria Kopp- CEO at Studydemic. While a whole lot of modern marketing is very cutting edge and up to the minute, based on analytical data and social media trends, there are also plenty of techniques that are important while being more old-school. Email marketing is a massive part of modern advertising campaigns,…

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The Do’s and Don’ts of Pitching

Without A Clear Idea Of What A Startup Does, Investors Will Not Invest, Reporters Will Not Report, And Consumers Will Not Consume – The Do’s and Don’ts Guest post by Raphael Grossman – Solicitor at Lehman Walsh Lawyers One of the most important things for a new startup to get right is its pitch. A…

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Station Five partners with BizSpark Australia

Guest post by Lambros Photios, Director, Station Five Station Five is a software development business in Sydney working with startups through to enterprise. Our offering varies between our clients. With startups, our core product is web and mobile app development. With enterprise, our focus is on integration software, where we create systems to automate internal…

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