7 Tips to Master Automated Email Marketing Workflows and Use Them to Promote Your Business

Guest post by Gloria Kopp- CEO at Studydemic. While a whole lot of modern marketing is very cutting edge and up to the minute, based on analytical data and social media trends, there are also plenty of techniques that are important while being more old-school. Email marketing is a massive part of modern advertising campaigns,…

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The Do’s and Don’ts of Pitching

Without A Clear Idea Of What A Startup Does, Investors Will Not Invest, Reporters Will Not Report, And Consumers Will Not Consume – The Do’s and Don’ts Guest post by Raphael Grossman – Solicitor at Lehman Walsh Lawyers One of the most important things for a new startup to get right is its pitch. A…

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Station Five partners with BizSpark Australia

Guest post by Lambros Photios, Director, Station Five Station Five is a software development business in Sydney working with startups through to enterprise. Our offering varies between our clients. With startups, our core product is web and mobile app development. With enterprise, our focus is on integration software, where we create systems to automate internal…

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Who Owns Your Social Media Connections?

Guest post by Anthony Lieu,  Lawyer at LegalVision Who owns your social media connections when you connect as a business acquaintance? Do you own them or does your employer? The use of social media for business has blurred the lines regarding ownership of social media connections. This is particularly the case on B2B networking sites…

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Brand Strategy: Trade Marks, Business Names and Domain Names

Guest post by Sophie Glover,  Lawyer at LegalVision  Launching a new website for a business opens up an online communication channel to engage with customers. Every website has a domain name, allowing visitors to identify with the business’ name and brand easily. As such, domain names are an important component of brand protection and building…

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Are you in or are you out? Closing the TSS Gap, Interim 457 Changes

Guest post by Raphael Grossman – Solicitor at Lehman Walsh Lawyers The abolition and replacement of the Temporary Work (Skilled) visa, also known as the 457 visa, will be painful for start-ups who rely on the 457 visa to procure talent overseas. The new visa, the Temporary Skill Shortage (TSS) visa, is a lot less…

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Top 10 resources I use to keep up to date with new innovations on the Azure Platform

Guest post by Rachel Peck, Partner Business Evangelist, Microsoft Australia On average, new functionality and innovations are released on the Microsoft Azure platform every 36 hours. Trying to keep abreast of all these new innovations is hard, and when you add to that the complexity of everyone’s individual learning preferences, there isn’t a “one size…

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3 Legal Decisions Every Founder Must Face

Guest post by Nick McNamara – Paralegal at Lehman Walsh Lawyers The recent example of Snapchat, along with countless others, demonstrate why professional legal advice is imperative for all startups. All founders are faced with crucial legal decisions that can be implemented with the assistance of a legal profession. Some of the decisions include when…

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Most Common Mistakes Growing Startups Make

Guest post by James Burbank, editor in chief at BizzMarkBlog Trying to put all of the growing startups in a single bag is probably a big mistake since startups grow in size, workload and revenue for all kinds of reasons and under all kinds of circumstances. Still, the mistakes these growing startups make tend to…

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SourceLink – creating exciting new mixed-reality shopping experience with information about the producers behind the food we buy

Ever wondered who grows the food you buy in your local supermarket, delicatessen or farm market outlet?  Ever wanted to support local producers, and share their experiences? Ever wanted to visit their farm without ever having to leave the store? All of this may soon be possible. SourceLink, a team of graduate and undergraduate computer…

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