Announcing support for labels in the API

How are your brand campaigns performing against your non-brand campaigns? How are your experimental keywords performing? Do you have promotional ad copy that you are closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these…


Product Ad Campaigns: Transition Plan

With the release and success of Bing Shopping Campaigns — a new and optimal way to manage your Product Ads — the next few months will bring you a series of phased stages to help you transition away from the old method of managing Product Ads. We are excited to offer Bing Shopping Campaigns to…


Heads up: SSL 3.0 deprecation

Note: This is now complete. We have disabled SSL 3.0 on our API endpoints as of 2/19/2016. Over the next few days, we will disable SSL 3.0 across all our interfaces. This includes all the Bing Ads web sites and web services. These changes are necessary to protect your data as SSL 3.0 suffers from…

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Changes to Reporting API released on Jan 1st 2016

We are pleased to inform you that Bing now powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide, and exclusively in the United States, United Kingdom, Canada and Australia  starting January 1st 2016. As previously mentioned in the blogs (Bing Ads Reporting change announcement,…

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Details on changes in Reporting API coming January 1st, 2016

In our previous blog we had informed you that Bing Ads will be making some changes in Reporting API as Bing becomes the provider of Search and Search Advertising Services across AOL properties. Today we have those details on the changes to share, so that you can make necessary modifications to your code. Change in…

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Changes in Reporting API coming January 1st, 2016

As previously announced in our blogs and press release (Bing Ads Blog on AOL partnership, Bing Blog on AOL partnership, MS Press Release), we are proud to become the provider of Search and Search Advertising Services across AOL properties. In preparation for this partnership, Bing Ads will be making some changes in our Reporting API…

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Announcing the availability of Bing Ads V10 API Interfaces in Sandbox

In April we announced our V10 API plans and we are excited to let our developers know that our Bing Ads V10 API interfaces are now available in Sandbox. We’ll be rolling out functionality for the new features in sandbox soon. Here’s a high level overview of the interface changes that are now available in the following…


Enhanced Negative Keyword Conflicts Report

Today, we are pleased to announce that we have made enhancements to the Negative Keyword Conflicts report that will help you easily resolve your negative keyword conflicts. What is Negative Keyword Conflicts Report The negative keyword conflicts report tells you which of your negative keywords are preventing yours ads from appearing for which of your…

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Introducing the Bing Ads Python SDK

We are excited to announce the availability of the Bing Ads Python SDK Beta today. This SDK client library will improve your Bing Ads developer experience by providing high-level access to features such as: The Bulk API OAuth Authorization Our SOAP Services This post is an overview of the main features available within the Bing…