Update to Expanded Device Targeting

Last year, we added support for the ability to manage bid adjustments by device type using the API. We are now relaxing the constraint for desktop bid adjustments. As this announcement explains, you can now set the bid modifier for desktop to anywhere within the range -100% to +900%. Prior to this change the supported…


Expanded Device Targeting now available to all customers

You now have the ability to manage your bid adjustments by device type using the Campaign Management and Bulk v10 APIs. New targeting objects have been added to the APIs to allow you to adjust the bid modifiers for each of the device types – PC, tablet and mobile. For more details on the range…