Announcing support for labels in the API

How are your brand campaigns performing against your non-brand campaigns? How are your experimental keywords performing? Do you have promotional ad copy that you are closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these…


Registrations open for the Bing Ads June 2017 API Best Practices Webcast

When: June 28, 2017 11 A.M. – 11:30 A.M (PST) Registration Link: Click here   The Bing Ads API is the easiest and most efficient way for you to get the best campaign performance for you or your clients. In the Bing Ads API Best Practices Webcast, we will go over authentication concepts for accessing…

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Introducing the Bing Ads .NET SDK

Today we are happy to announce the availability of the Bing Ads SDK beta for .NET on NuGet. This library will improve your Bing Ads developer experience by providing high-level access to features such as: The Bulk API OAuth Authorization Our SOAP Services We are currently working on the Java version of the SDK, which will…


Check Out Our New Unified Developer Center

Our Developer Center has been updated for Bing Ads v9+! Check out our Service Health Center, where you can see the current and historical availability for our v9+ Campaign Management, Bulk, Ad Intelligence, and Optimizer services. We use our Big Data solutions to analyze all user requests in near real-time, meaning you’ll know if a…


Customers experiencing faster downloads and uploads switching to v9 Bulk APIs

Last fall, we launched a new version of our Bulk API service as part of v9. Since then we’ve gotten a lot of positive feedback from customers who have adopted this API for large scale transactions. Today we’re happy to share some of the positive experiences that developers have been reporting based on real usage…


Relaxing constraints around keyword normalization in Bulk Service API

Keyword Normalization is the process by which extraneous characters such as punctuation marks are removed from keywords and customer queries. Keywords are normalized when you add them to an ad group to avoid duplicates of keywords that normalize into the same form. For ex., “bike-repair”, “bike repair” and Café and Cafe. We normalized punctuation characters (!,…