Introducing the Bing Ads .NET SDK

Today we are happy to announce the availability of the Bing Ads SDK beta for .NET on NuGet. This library will improve your Bing Ads developer experience by providing high-level access to features such as: The Bulk API OAuth Authorization Our SOAP Services We are currently working on the Java version of the SDK, which will…


Check Out Our New Unified Developer Center

Our Developer Center has been updated for Bing Ads v9+! Check out our Service Health Center, where you can see the current and historical availability for our v9+ Campaign Management, Bulk, Ad Intelligence, and Optimizer services. We use our Big Data solutions to analyze all user requests in near real-time, meaning you’ll know if a…


Keyword Normalization updates complete across all Bing Ads API/Tools

A couple of months ago we relaxed the normalization constraints for Keywords added through Bing Ads Bulk API and the Desktop Editor.  Today we’d like to announce that we rolled out the final phase of relaxing this constraint to our soap API, Web UI and within the AdWords Import function. As explained in the first…


Relaxing constraints around keyword normalization in Bulk Service API

Keyword Normalization is the process by which extraneous characters such as punctuation marks are removed from keywords and customer queries. Keywords are normalized when you add them to an ad group to avoid duplicates of keywords that normalize into the same form. For ex., “bike-repair”, “bike repair” and Café and Cafe. We normalized punctuation characters (!,…