Keyword Normalization updates complete across all Bing Ads API/Tools

A couple of months ago we relaxed the normalization constraints for Keywords added through Bing Ads Bulk API and the Desktop Editor.  Today we’d like to announce that we rolled out the final phase of relaxing this constraint to our soap API, Web UI and within the AdWords Import function. As explained in the first…


Relaxing constraints around keyword normalization in Bulk Service API

Keyword Normalization is the process by which extraneous characters such as punctuation marks are removed from keywords and customer queries. Keywords are normalized when you add them to an ad group to avoid duplicates of keywords that normalize into the same form. For ex., “bike-repair”, “bike repair” and Café and Cafe. We normalized punctuation characters (!,…