Increase in subdomain limit for website exclusions

We have increased the limit of subdomains allowed in a website exclusion from two to three, based on customer requests. This will allow customers who are placing exclusions for URLs based on two-part top-level domains (TLDs) such as “.co.uk” more flexibility in determining the subdomain at which exclusion occurs. The number of allowed subdirectories remains…

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Default value for keyword dynamic text parameter to become mandatory soon

We are making a change to the {KeyWord} dynamic text parameter to require specification of a default value. This will be enforced on any new ads or edits to existing ads from October 18th onwards. Specifying a default value will ensure that your ads will continue to serve if the selected keyword upon substitution ends…

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Now available: Updated GeoLocations.csv file

We’ve updated the GeoLocations.csv file to introduce new locations as well as making it possible for us to share location updates more efficiently. With the introduction of the new file version 2.0, the current file (v1.0) has been deprecated. To learn more about the GeoLocations.csv file, please visit the MSDN article.   Note: If you’re currently…

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US County Targeting support in Bing Ads API

We are excited to share the news that we are working on extending support for one of the most-asked features for location targeting – county targeting in the US. Starting this week, we’ll be making available an open beta program for you to start testing this new feature. The beta will also be available on…

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Announcing support for labels in the API

How are your brand campaigns performing against your non-brand campaigns? How are your experimental keywords performing? Do you have promotional ad copy that you are closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these…


90-DAY REMINDER: Migrate to API v11

With the release of Bing Ads API v11 in early May, we announced the sunset of API versions v9 and v10 on October 31st. If you are currently using either of the deprecated API versions, this is a courtesy reminder for you to migrate to API v11 by the sunset date. If you need details…

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